Communications and PR

From media trainings for smallholder farmers going to COP28 to leading PR campaigns, Jack has a proven track record of delivering a wide range of communication services for media, comms agencies, NGOs, philanthropic organisations, think-tanks and charities. 

Ahead of climate conference COP28 in 2023, Jack led a media training for 50 smallholder farmers on what to expect from journalists and how to tell their crucial story to the media and deliver key messages.

The representatives, funded by the Global Alliance for the Future of Food, spoke to 27 media outlets during the event with an estimated 2 million views.

Representatives spoke to international media such as the BBC, Guardian, AP, DeSmog, RFI & SKy News.

Managed the PR campaign for the new series for award-winning podcast, Farmerama. Less and Better? is about one of the biggest but most confusing questions of our time, what do we do about meat? 

Jack secured coverage in The Guardian, PodNews, Podcast Rex, Atmos, Modern Farmer, Vittles and Podcast News Daily with a reach of over 1.5 million. 

Gained a paid narrative feature for podcasts hosts about the spirituality of meat - a unique angle explored in the series, for Atmos Magazine who cover the link between ecology, culture and spirtituality. Provided editorial advice and support. 

Secured an op-ed in Modern Farmer, a US publication with 1 million readers about sparking a more nuanced conversation on meat - the key message of the Farmerama Radio series. 

End-to-end management and operations of a national magazine on food with 40,000 newsletter subscribers and 60,000 print distribution. 

Created and implemented a multi-channel marketing and engagement strategy harnessing SEO, paid advertising, content design, partnerships and social media. This led to a 45% increase in email subscribers and a 25% increase in online engagement.

Social media manager for the media outlet, launching the Twitter and Instagram channels, reaching 5000 followers on each channel.